The mission of Vic Matiè consists in creating products with a strongly-defined identity, authentically Italian in both spirit and savoir faire, yet international in their appeal, by mixing artisanal passion, attention to detail, industrial invention and disregard for conventions. The firm, based in the Marche region of Italy, conceives design as an expression of a contemporary attitude rooted in values such as culture, history and genius loci: tradition and innovation are seamlessly united, avoiding both complacency and nostalgia for the past.